ATLANTA (March 4, 2025) — Tiffany Daniels, associate commissioner and senior woman administrator for the Southeastern Conference, is the 2025 WBCA Administrator of the Year, announced today by the Women’s Basketball Coaches Association.
The WBCA Administrator of the Year award is presented annually to an administrator, athletic director, associate or assistant athletic director, or senior woman administrator who has excelled at encouraging the growth and quality of women’s basketball programs and women’s athletic programs overall. The candidate also must have served as a professional role model for student-athletes.
“Tiffany Daniels’ leadership and service in the SEC and nationally has earned her great respect from the WBCA family of coaches,” said WBCA Executive Director Danielle Donehew. “A former women’s basketball student-athlete herself, Tiffany keeps the coach and student-athlete experience at the core of her focus. Her ability to work with and through the highest levels of the intercollegiate ecosystem has served the game of women’s basketball and has ushered in a new era of strength and positioning for her SEC programs in today’s dynamic environment.”
Daniels was named the SEC’s associate commissioner for competition and senior woman administrator in May 2013. She joined the SEC from Georgia State University where she served as senior associate athletics director for external affairs, overseeing communications/public relations, marketing/promotions, ticket sales, licensing, corporate sales and merchandising. Prior to Georgia State, Daniels held positions with the Georgia Dome in Atlanta, the Atlanta Spirit (the former holder of the NBA’s Atlanta Hawks and NHL’s Atlanta Thrasher franchises), the WNBA’s Orlando Miracle and the NBA’s Orlando Magic.
Daniels earned a bachelor’s degree in management information systems from the University of Georgia’s prestigious Terry College of Business where she was a four-year letter-winner for the Bulldogs in the sport of basketball. She was a four-year starter for the Lady Dawgs including two NCAA Final Four appearances in 1995 and 1996, winning Southeastern Conference Championships in 1996 and 1997.
Daniels was the first UGA women’s basketball student-athlete to earn an NCAA Postgraduate Scholarship, and she later earned a master’s in sports management from the University of Massachusetts at Amherst.
Daniels’ current responsibilities as a member of the conference’s executive staff include oversight of the league’s sport administration and championships program including Olympic sports, softball and women’s basketball budgets, scheduling and officiating.
She successfully completed the NCAA’s prestigious Pathway Program as a part of the 12-member 2018-2019 Division I cohort. The yearlong intensive, experiential opportunity is designed to provide those in senior-level positions with the skill set to further propel their careers.
In 2020, Daniels was recognized by Women Leaders in Sports as the Nell Jackson Nike Executive of the Year given annually to a senior-level athletics administrator who demonstrates qualities such as courage, conviction and perseverance, and who is an advocate for gender equity and diversity. In 2021, Daniels was recognized by the Sports Business Journal as a part of its 11th class of “Game Changers: Women in Sports Business.” Most recently, Daniels was honored by the University of Georgia’s Terry College of Business in its 2025 class of Terry Trailblazers.
Daniels serves on the boards of the Cornerstone Schools of Alabama and the Recursion Program. She is also a founding member of Women’s Foundation of Alabama’s Brilliant Black Girl Collective, a philanthropic community that invests annually in the educational pursuits of Black girls graduating from Birmingham City High Schools.
Daniels currently resides in Birmingham, Alabama, with her husband, Donald, and daughters Tyler (17) and Payton (16).
“A heartfelt thank you to the Women’s Basketball Coaches Association for this incredible honor!” said Daniels. “This award is a reflection of the amazing coaches, student-athletes, and administrators who work tirelessly to elevate the game each day. I am truly inspired by how far we have come and excited for our continued growth as we strive to make an even greater impact together.”
The WBCA Administrator of the Year award was first presented in 1985.
Visit WBCA.org to see a list of past recipients.
About the WBCA
The Women’s Basketball Coaches Association is the professional association for coaches of women’s and girls’ basketball at all levels of competition. Founded in 1981, the WBCA offers educational resources that coaches need to help make themselves better leaders, teachers and mentors to their players; provides opportunities for coaches to connect with peers in the profession; serves as the unifying voice of a diverse community of coaches to the organizations that control the game; and celebrates those coaches, players and other individuals who excel each year and contribute to the advancement of the sport. Visit WBCA.org for more details about the association.
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