Kay Yow Cancer Fund

The WBCA's charity of choice.

The Kay Yow Cancer Fund is a 501(c)(3) charitable organization committed to raising money for lifesaving cancer research, underserved programs that provide access to quality cancer healthcare, and unite people in the fight against all cancers affecting women. It was founded Dec. 3, 2007, from the vision of the organization’s namesake, Kay Yow, former NC State University Head Women’s Basketball Coach. Coach Yow was first diagnosed with breast cancer in 1987 before succumbing to the disease on Jan. 24, 2009. Since its inception in 2007, the Kay Yow Cancer Fund has awarded more than 8 million dollars in the fight against all cancers affecting women. Coach Yow did not lose her battle to cancer. She simply turned the battle over to all of us.

Every year, thousands of Play4Kay games are hosted in all 50 states and at all levels, creating a one of a kind, grassroots movement. Together, we are shifting the momentum of cancer awareness into action through the funding of life-saving cancer research and programs that serve the underserved.

While Coach Yow had an on-and-off-again battle with breast cancer, our goal at the Kay Yow Cancer Fund is to fight all cancers that affect women. This includes breast cancer, ovarian cancer, skin cancer, brain cancer, and any cancer a woman has ever battled. Hosting a Play4Kay game signifies your intention to join the women’s basketball community to fight cancer and uplift survivors, thrivers, and warriors. We encourage you to involve your community! Make your game vibrant and as pink as possible, but remember, a Play4Kay game is about much more than a color, it’s about the women it represents.


We have all the resources you need to elevate your Play4Kay game like fundraising opportunities, celebrating female cancer warriors, and creating an engaging atmosphere. Contact us for more information at kelsey.harris@kayyow.com.