WBCA announces strategic partnership with Associations International to better serve members

ATLANTA (Oct. 1) — The Women’s Basketball Coaches Association begins a new era on Monday, Oct. 1, when it officially transfers administration of its membership services to Associations International LLC, a full-service association management company based in Lexington, Kentucky, the WBCA office announced today.

“The outsourcing of time-consuming administrative tasks, many of which are supportive in nature, will free WBCA staff to conceptualize, develop and implement initiatives that will improve the programs and services we offer our existing members and attract new coaches to join the association,” said WBCA Executive Director Danielle M. Donehew.

“In addition to full-service association management services, Associations International, or AI, also specializes in providing such important but basic support services to associations such as ours. Our staff and theirs will work hand in hand as one WBCA team devoted to providing the same great service to which our members are accustomed.”

Beginning Monday, AI will assume responsibility for WBCA membership registration and renewal processes, which currently are ongoing, as well as registration for the 2019 WBCA Convention which opens Nov. 7. When any current or new member calls or emails the WBCA membership department they automatically will be connected with the WBCA team at AI, ensuring a seamless member experience. The WBCA AI team will also be on the ground in Tampa Bay in April working the registration area and assisting with convention operations.

 “We are excited to partner with the Women’s Basketball Coaches Association (WBCA) in growth opportunities by supporting membership and convention initiatives” said Keith Howard, vice president, business development, at Associations International (AI). “The WBCA staff is exceptional and with the nonprofit talent AI adds to the mix, we foresee great success.”

Next year AI will take on a greater role with WBCA, assisting with logistical planning and operations for future conventions.

“A cornerstone of the WBCA’s new strategic plan which the board of directors adopted in July is better management and utilization of our limited resources,” said Donehew. “Outsourcing many of our administrative tasks to AI will enable our small staff, which works so hard to serve coaches of women’s basketball, to help take the WBCA to the next level.”

About the Women’s Basketball Coaches Association
Founded in 1981, the Women's Basketball Coaches Association is the professional association for coaches of women's and girls' basketball at all levels of competition. The WBCA offers educational resources that coaches need to help make themselves better leaders, teachers and mentors to their players; provides opportunities for coaches to connect with peers in the profession; serves as the unifying voice of a diverse community of coaches to those organizations that control the game; and celebrates those coaches, players and other individuals who excel each year and contribute to the advancement of the sport. Visit www.WBCA.org for more details about the Association.

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